The target audience for my media product would be teenagers of the ages 13 to mid twenties roughly. This is because the style of the music is more suited to this age group. People who enjoy bands such as My Chemical Romance, All Time Low, Paramore etc. People who are also not a fan of more mainstream pop music would also enjoy this music as some of the videos are a little out of the ordinary. The song was also featured on the Transformers soundtrack, so fans of that movie may also enjoy it as it is related to the movie.
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